What is Salesforce Experience Cloud?
How can it help your diagnostic lab become more efficient, effective, and profitable?
That's what we're going to explore in this guide.
Here's everything you need to know!
Salesforce Experience Cloud is a customer relationship management (CRM) platform that gives organizations a 360-degree view of their customers. It helps businesses and support teams manage customer data, automate tasks, and track engagement across channels. Additionally, it provides tools for creating custom applications and for integrating with other Salesforce products.
Experience Cloud is part of Salesforce's Customer Success Platform, which also includes Marketing Cloud, Commerce Cloud, and Service Cloud. Together, these products provide a complete solution for managing the customer lifecycle.
Salesforce Experience Cloud is a powerful tool that can help diagnostic labs to improve their provider and patient relationships. It provides a comprehensive view of providers and patients, helps automate tasks, and provides tools for customizing applications. Additionally, it integrates with other Salesforce products to provide a complete solution for managing the provider and patient lifecycle.
Experience Cloud can help diagnostic labs to:
Improve provider and patient relationships: The platform provides a 360-degree view of providers and patients, which helps diagnostic labs to identify opportunities and to better understand their needs.
Automate tasks: The platform helps to automate tasks such as lead generation, contact management, and follow-up. Additionally, it provides tools for creating custom applications that can automate specific processes.
Integrate with other Salesforce products: Experience Cloud integrates with other Salesforce products, such as Marketing Cloud and Service Cloud. This provides a complete solution for managing the customer lifecycle.
Salesforce Experience Cloud helps labs automate tasks, manage workflows, and connect with other systems. Here are some of the benefits that diagnostic labs can realize by using Salesforce Experience Cloud:
Improved Provider and Patient Relationships -- By consolidating provider and patient data into a central repository, labs can get a better understanding of their customers' needs and preferences.
Increased Efficiency -- Salesforce Experience Cloud helps labs automate tasks and workflows, which can free up staff time for other tasks.
Enhanced Decision-Making -- With easy access to provider and patient data and analytics tools, labs can make more informed decisions about their business. This can help labs improve their marketing and sales strategies, as well as their overall operations.
Greater Flexibility -- Salesforce Experience Cloud is a flexible platform that can be customized to meet the specific needs of a diagnostic lab. This means that labs can choose the features and functions that are most important to them, and add or remove features as needed.
Reduced Costs -- By automating tasks and workflows, labs can save money on labor costs. Additionally, the platform can help labs save money on paper and printing costs by eliminating the need for paper forms and reports.
Some of the primary features of Experience Cloud that are particularly relevant for medical labs include:
Patient Relationship Management (PRM): PRM tools help labs manage and track patient interactions, including contact information, scheduling data, and results. This information can be used to improve patient engagement and satisfaction.
Care Coordination and Case Management: These features help labs coordinate care among multiple providers, track cases, and manage patient communications. This can help reduce duplicate testing and improve patient outcomes.
Care Pathways: Care Pathways allow labs to map out the steps involved in a typical patient’s journey, from initial contact to post-results follow-up. This can help identify gaps in care and optimize care delivery.
Data Management and Analytics: Experience Cloud includes a powerful data management and analytics platform that can be used to track key metrics, identify trends, and improve operational efficiency.
Labs can use Experience Cloud to create a variety of applications and solutions, including:
Provider portals: Provider portals allows providers to submit test orders for their patients, be notified of test results, review them, and decide when and how to release results to patients.
Patient portals: Patient portals provide patients with 24/7 access to their lab results, appointment scheduling, and billing information.
Electronic medical records (EMRs): EMRs are digital versions of a patient’s medical chart that can be accessed by providers at any time.
Care management solutions: Care management solutions help labs coordinate care among multiple providers, track cases, and manage patient communications.
Research management solutions: Research management solutions help labs track research projects, manage study data, and collaborate with other labs.
There are five types of Experience Cloud licenses – each provides slightly different solutions and features.
Here’s a helpful features overview of each license put together by SalesforceBEN…
The Experience Cloud is a powerful tool that can help labs streamline operations, strengthen provider relationships, improve patient care, and conduct research more effectively.
By understanding the different types of Experience Cloud licenses available and the features each offers, you can make sure your lab gets the most out of this powerful platform.
